This brief was a live project for my college. It asked to design and code a responsive website, created with HTML 5, CSS 3 and Twitter Bootstrap. The aim for the website was to guide incoming students through the process of creating a portfolio.
The navigation and tone of voice were established by the user and client goals. I also conducted a study with a number of students who were doing a portfolio. I used this research to establish a TOV and user journey. The aim was to create a site that was functional, reassuring and resonates with my user group.
This resulted in a site that was both functional and easy to navigate through, while the visual language and copywriting being quite bold which is appropriate for any young people applying to art college. This achieved this by creating a conversational feel and using the language and slang of my target audience.