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Book Design: Bollocks

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Brief/User

The deliverables for this brief included the creation of a catalogue design and promotional campaign based on an essay I had written during the year. My paper was on the graphics Jamie Reid designed for the Sex Pistols. It was crucial to understand my target audience when designing both a catalogue and way-finding system which was appropriate for punk fans.

Process

The catalogue design was editorially designed around the contents from my essay structure. I used this content to come up with the theme /TOV of my project. I chose to create a Tone of Voice (TOV) that brought an approach that was non-cliched to the punk visual style. I iterated and prototyped with a variety of layouts and formats while keeping my audience in mind.

Solution

Reid completely mocked, subverted and contradicted respected icons in society through his artwork and design. For my TOV I adopted this technique from Reid, applying nice/clean graphics through my visual language and presenting it in a punk format, hence mocking and subverting its meaning. My solution was controversial and appropriate for punk fans.

Catalogue Design

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Way-Finding/Promotion

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Phone: + 353 87 985 7709